Kodak emerged from bankruptcy in September 2013, so I took a look at how the company is doing one year into its new lease on life. With over $2 billion in annual sales, Kodak remains one of the big players with a true focus on commercial printing.
To keep things simple, I'd paraphrase the strategy as "milk the shrinking Graphics, Entertainment and Commercial Films business (GECF) while growing the Digital Printing & Enterprise business (DP&E). (A presentation with the graphs below can be found at Kodak's investor site.)
Somewhat more concerning is the lack of growth in the Digital Printing & Enterprise segment and with 9-months sales of just under $500 million with quarterly sales being flat at just below $170 million. It looks more and more likely that the segment will not even reach the 2013 levels.
The company reaffirmed full year sales between $2.1 and $2.3 billion, however this will be short of the $2.6 billion laid out in the original plan.
At $744 million, cash is about $100 million below the original plan. Cash flow from operations is negative ($136 million), but has been close to neutral for the third quarter, possibly signalling the needed turn-around.
Kodak is betting on growth in its DP&E segment and it is too early to say if the strategy will work or not. The next couple of quarters will show if the company can turn the promise of its strong digital printing technologies into sales and earnings or if it will need to rely further on its shrinking plate and commercial film business.
While the stock price development was not pretty during 2014, there seems to be some recent optimism again.