2015 promises to be another year of surprises, hopefully bringing more good than bad ones. While I leave the forecasting to the professional tea leaf readers, it is always worth taking a look at currencies this time of year.
The chart below shows the development of the Japanese Yen (green) and the Euro (blue), both vs the US-$ over the last 10 years.
The chart below shows the development of the Japanese Yen (green) and the Euro (blue), both vs the US-$ over the last 10 years.
The black line in the lower box depicts the Euro-Yen relationship.
Obviously, the dollar has appreciated against both currencies over the last half year, but for the last two years the Yen valuation has been completely reversed and a Euro today buys 145 Yen vs about 100 Yen two years ago. That won't make life any easier for European manufacturers competing with Japanese companies, never mind US digital or offset equipment makers.
However, with the US-$ being the strongest since DRUPA 2012 and the US economy having an overall improved outlook, US printers may well look at ending their capex hiatus and modernize their plants again.
Obviously, the dollar has appreciated against both currencies over the last half year, but for the last two years the Yen valuation has been completely reversed and a Euro today buys 145 Yen vs about 100 Yen two years ago. That won't make life any easier for European manufacturers competing with Japanese companies, never mind US digital or offset equipment makers.
However, with the US-$ being the strongest since DRUPA 2012 and the US economy having an overall improved outlook, US printers may well look at ending their capex hiatus and modernize their plants again.
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